The servitization revolution for Sustainability

Descrizione evento

Servitization proposes a paradigm shift of business models enabled by the provision of integrated solutions – including lifecycle services – instead than just “selling products”. Besides creating business and economic value for customers and providers, this shift demonstrated a potential to radically reduce the environmental impacts of business, taking advantage of offering products “as-a-service”. 

The webinar will describe the experiences by ABB and Lynk & Co, two companies leading the move to more sustainable business models, and the research carried out by the ASAP research Centre on the relationships between servitization and sustainability, in order to understand the transformation needed and challenges to overcome to achieve the sustainability promises of servitization.

Speakers:

Alice Adragna

Sustainability product specialist

ABB Electrification Service

Carolina Reuterving

Former head of sustainability

Lynk&Co

Marco Egman

Care product line manager

ABB Electrification Service

Nicola Saccani

Associate Professor

University of Brescia